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"All companies will be Internet companies, or they won’t be companies"
- Andy Grove, Chairman, Intel Corporation
There may never be a more urgent need for businesses to re-evaluate how their processes and systems support their core business drivers, or indeed whether their core business drivers are correct, than the current Internet revolution.
But grasping the opportunity that the growth in Internet usage presents is more complicated than putting "e-" in front of your company name.
Internet based customers may judge your company performance, the value you provide them with, against a totally new, or different set of criteria.
Unless companies have a very clear view of what Customer Value they provide to the marketplace, and how that Customer Value differs from their competitors, any initial benefits gained are likely to be short-lived.
Trans.Form’s Customer Value driven Business Change Method takes a holistic view of all of the elements that must be considered if any change is to be successfully implemented.
